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Allen White (@SQLRunr) is the owner of DataPerf Professionals Consulting, where he focuses on helping customers get the best performance out of their Microsoft Data Platform solutions, and helps them get the most out of their business data. Allen has been working with relational database systems for over 29 years. He has architected database solutions in application areas like retail point-of-sale (POS), POS audit, loss prevention, logistics, school district information management, purchasing and asset inventory and run-time analytics. In addition to designing and developing application data structures, Allen mentors and coaches development teams on database best practices. He has created “Center of Excellence” documents for major corporations, while achieving full client developer adoption.