A Microsoft senior product marketing manager in integrated marketing, Amy Frampton turned to the MVP community to help people around the world understand Microsoft’s vision for the Cloud OS—and the results have been unprecedented.
Amy Frampton has been with Microsoft in a range of roles over the last decade, and in many of them she’s had the opportunity to work with the community. So when in her relatively new position as a Microsoft senior product marketing manager she wanted to hit the ground running and make big things happen fast, she turned to MVPs.
Her goal is to help customers around the world understand and make the most of Microsoft’s Cloud OS, integrating Microsoft Hyper-V Server, Microsoft Azure and Windows Server 2012 R2. “In particular, people are asking a lot about hybrid cloud scenarios: Where should I start? How do I manage a hybrid environment?” she explained. “MVPs have terrific real-world experience and great context. They have both viewpoints—the customers’ and Microsoft product teams’.”
About nine months ago, she began working with the MVP community to launch the OS Cloud MVP Roadshow. Over the last year, MVPs have held or scheduled events in more than 21 countries. Sometimes they are relatively small, intimate gatherings with one MVP presenting. Sometimes a number of MVPs create a larger, all day event, sharing a range of ideas for deploying and managing Microsoft’s vision of the Cloud OS.
“MVPs are so receptive and they have really helped us figure out the right way to organize this. We have 75 events scheduled through the middle of this year, and we can’t book them fast enough,” Amy explained. She recently returned from a European trip, where she participated in four Cloud OS MVP Roadshow events. “It’s going gang busters,” she reported. “Great attendance. The MVPs are enthusiastic. Everyone is really pleased.”
“I have a passion and excitement around engaging with community: they’re the ones who actually work day to day with our customers,” continued Amy. “And they are really good about telling me when I’m wrong, at saying, ‘Hey Amy, let’s do it this way.’ I really do appreciate it.”