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( Gretchen Opferkew )
Eden Prairie, MN
Director of Education at PowerObjects HCL, which focuses 100% on CRM for Dynamics 365 worldwide. Gretchen helps organizations with all aspects of their CRM success: strategy, process, design, and change management.
Gretchen found out she was a technology geek while managing three huge marketing databases early in her career. From there, she went on to fixing data, fixing processes, building automation and eventually CRM systems everywhere she went. After a few years as CRM consultant, Gretchen joined the leadership team at PowerObjects HCL as director of the consulting team. Later she started the Education team, which focuses on technical training, deployments and change management. Gretchen has worked on hundreds of CRM deployments, and enjoys sharing her best practices and innovative ideas to help organizations get the most value from their Microsoft technologies. When not playing with the new Dynamics 365 releases, Gretchen enjoys spending time with her husband and adorable Australian Shepherd. She loves traveling and appreciating beauty in nature and people around the world. Her degree is in Organizational Leadership from Bethel University (St. Paul).