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Data Platform
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Alex Whittles

United Kingdom
SQL Server Business Intelligence consultant at Purple Frog Systems. Specializing in data warehouse modelling, ETL, SSAS, Power BI, Machine Learning and the Azure Data Platform.


Alex is the owner and principle consultant at Purple Frog, a SQL Server Business Intelligence consultancy in the UK with multinational clients in a variety of sectors. He specialises in all aspects of machine learning, Power BI, data warehousing, ETL and cubes using the SQL Server and Azure stack. 

Alex has an MSc in Business Intelligence, is a chartered engineer, and a member of Mensa. 

Community leadership includes being a director of Data Relay, organising committee of SQL Bits, founder and leader of the Birmingham Data Platform Meetup. 

Alex is also a regular speaker at many SQL Server events around the world including Data Relay, SQL Bits, SQL Saturdays, 24 HOP and the PASS Summit.