Award Categories
Data Platform
First year awarded:
Number of MVP Awards:

Alex Whittles

United Kingdom
SQL Server Business Intelligence consultant at Purple Frog Systems. Specializing in data warehouse modelling, ETL, SSAS and the Azure Data Platform.


Alex is the owner and principle consultant at Purple Frog, a SQL Server Business Intelligence consultancy in the UK with multinational clients in a variety of sectors. He specialises in all aspects of dimensional data modelling, data warehousing, ETL and cubes using the SQL Server and Azure stack. 

Alex has an MSc in Business Intelligence, is a chartered engineer, and a member of Mensa. 

Community leadership includes being a director of SQL Relay, organising committee of SQL Bits, founder and leader of the Birmingham SQL Server User Group and the Birmingham Azure user group. 

Alex is also a regular speaker at many SQL Server events around the world including SQL Relay, SQL Bits, SQL Saturdays, 24 HOP and the PASS Summit.